Choose two of the following websites and identify at least three potential problems for visitors. What could be improved on this website and why? Choose two and identify what they have done right. How does design, aesthetics and branding impact your reaction to the websites?
Two BAD:
http://tectorch.com
This website is flat, dull, boring, and really, too congested.I
It lacks 'pop'.
specifically it does not have an immediate impact, neither by branding, Logo recognition, nor text appeal.
The Company History needs to be on a subsidiary page, and not on the front main page.
Same thing for the Welders feedback.
http://www.swagelok.com/
This site is alot better, but still needs a few things done:
This site is much more 'flashy', with the animated gif's, which is great.
However I would move the quick links to the left side, up near the top.
I would also make the Items by Filter a page of its own.
Otherwise I like this page
Two GOOD:
http://apple.com
Talk about Big Pimping! Product recognition by Company Logo, Brand identification, Product, are all working in Apple favor.
The first thing that pops up on this site, is simply the Logo, the Name of the most recent producvt, and an image of the product.
Above is a ribbon of links: Store, Mac, Ipod, IPhone, IPad, ITunes and Support.
I like the fact that second, right up after the apple logo, is the Store. So they get right into selling right away.
This site has a very easy feel to it. It makes you want to buy this expensive piece of technology.
and isn't that what the internet is all about?
I find nothing wrong with this site.
http://www.ford.com/
This website is also excellent. it does a great job of product placement. the Logo branding is evident but is not the main point. the Point of this is to sell the new products.
Only after you work your way through the ribbon, do you get to the 'Shopping Tools'.
So product branding is what is working here.
great site.
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